Website Nielsen

Audience Is Everything

📌 Data Analyst Role Overview

Nielsen is hiring a Data Analyst to deliver strategic insights, media analytics, and ROI-driven storytelling. This role involves working on complex client projects, analyzing media and sponsorship data, and transforming insights into impactful business recommendations.

🏢 About Nielsen

Nielsen is a global leader in audience measurement, data, and analytics, helping brands understand consumer behavior and media impact across industries.

💼 Key Responsibilities

📊 Strategic Analysis & Storytelling

  • Analyze datasets to create actionable insights and ROI-driven stories
  • Build ROI dashboards and reports for sponsorship valuation
  • Conduct market research, survey analysis, and trend forecasting

📁 Project Management & Delivery

  • Manage end-to-end client analytics projects
  • Define project scope, cost estimates, and feasibility
  • Coordinate with Sales, Operations, and media teams

⚙️ Process Optimization & Automation

  • Automate repeatable processes to improve efficiency
  • Use Python / scripting tools to enhance workflows
  • Implement AI workflows and prompt engineering

📺 Media Valuation & Quality Indexing

  • Analyze brand visibility and media value metrics
  • Evaluate logo placement, screen time, and audience impact
  • Ensure accurate valuation using audience data and tools

🎯 Skills Required

  • Strong SQL & Python expertise
  • Experience with Power BI / Tableau (beyond UI level)
  • Advanced Excel skills (Pivot Tables, VLOOKUPs)
  • Knowledge of AI workflows & automation concepts
  • Strong analytical thinking and storytelling skills

🎓 Qualifications

  • Bachelor’s degree in a quantitative or analytical field
  • 3–6 years of experience in data analytics or media analytics

⭐ Preferred Skills

  • Experience in Sports / Media Industry analytics
  • Familiarity with SPSS or R for statistical analysis
  • Understanding of global media ecosystem & advertising metrics

🌟 Why Join?

  • Work with a global leader in media analytics
  • Exposure to high-impact client projects and global markets
  • Opportunity to work on AI-driven analytics & automation
  • Collaborative and innovation-driven work environment

👉 Apply Now

To apply for this job please visit remotejobhiring.com.